International Marketing and Digital Media

International Marketing and Digital Media Yanika Limbu, Deevanshu Sahni, Ravreet Kaur TACTICS, OPERATIONAL FACTORS, CUSTOMERS TARGETING AND OUTCOMES: Every business should have its perfect plan to achieve its goals. As for our company to sell our products in the China we are using social networking sites as one of the media to promote and sell our products. There are many social sites in the world and we are choosing those social networking which are famous in China. The social networking sites we are choosing as follows: WEBSITE: Firstly, we are promoting our products through our own Companys website where we will explain everything about products price, ingredients, usage and benefits. Nowadays, everyone use internet to search about new products in the market. So it is advantage for us to have our own website where we will keep posting about our new products arrival, promotion and discounts. As website is available for 24/7 so customers can easily get accessible from anywhere anytime therefore, it will help us to cover a wide range of market (kazdesignworks, 2016). Chinese women which age from 25 to 54 are our main customers as our product is related to beauty care. Like, as mentioned before website is easily available for everyone so our main target customers also fall under this category. They are from young to middle age women who are busy in their own life but with the help of website they can buy the product and no need to go to store. So, with the help of website we can know whether customers are interested in our product or not and are we achieving our goal. For that purposes, we can use different kinds of indicators like Google Analytics and Goal Conversion tracking which will help us to know how many customers have buy our products. In a same way, through Engagement metrics will help us to know that how many times customers are visiting our website. Therefore, if customers are visiting our website more frequently then we can say that they are interested in our products (yola, 2013). WECHAT: WeChat is one of the best platform for the cosmetic products sales in China as in 2015 it had user of 600 million in every month and it is still growing (Eggplantdigital, 2016). So, we can say that many Chinese people are using WeChat for the online shopping. We can set our own WeChat Shop through we can communicate with our potential customers where we can know customers buying habit. As well as, customers can ask questions about the products features and we can give answers for their queries. Nowadays, Chinese people are more interested in buying online rather than going store because its easy and simple with just one touch on the picture of the product (Dickson, 2015). According to the WeChat Impact Report, the users are ages from 18 to 35 so most of our target group are falls under this category (Mobile, 2016). So, users can look picture of our products and they can always give their feedback at any time. With the given feedback, we can improve our product according our customers demands. If our product is like by Chinese customers then they can spread the goods words and share experience with others. As a result, we will get good promotion and more new customers for the product. Likewise, we can offer users free sample and discount by encouraging them to be our member through WeChat shop. As mentioned before, this is a good platform for communicate with customers personally to know their opinions about the products. So, we can present some problems related to skin and ask the customers to give solution later we can select best one and give them rewards. Therefore, it will boost our sales and customers will be more curious about our products. Last but not least, the main benefit of using social media is online payment, like in WeChat there is also online payment which is very convenient and fast for customers (OKOMP, 2015). WEIBO: Another social media we choose to follow to promote and sale our product in China is Weibo which had 280 million user in 2013 that covers almost 45.5% of internet user (HKTDC, 2014). Therefore, it is used by almost everyone in China and it covers our target age group too. Like other social media, it also gives and shares information through video and post regarding new things like products, events and news to anyone. So, it will be great opportunity for us to reach many potential customers in China. We can post and update our product features on Weibo so that users can share the post to their friends and community. As a result, many people can know about our product and helps us to create product awareness in the market. According to Sina Weibo Data Center, with the help of incentives like discounts and gifts users who were not interested buying online products are willing to share the information to their friends and families by sharing the videos and posts (HKTDC, 2014). The refore, we can offer gifts certificate and discounts to attract user to share and promote our product through sharing the post to their friends and communities. Once we have regular customers, we can communicate with them more often and they can also leave their comment on the Weibo page. Customers can know our new arrival product or any special promotion through the Weibo page. According to the HKTDCs Survey on Chinas middle-class consumers, agree that I believe in the products recommended by people I follow on Weibo and WeChat and am interested in giving then a try (HKTDC, 2014). Thus, we can say that most of Chinas customers purchase the product how others gives review it like positive or negative through social media.

egypt :: essays research papers

There are many things similar and different between ancient China, Egypt and the Sumerians were lead by the high priests. One important thing is how the three kingdoms were ruled. With Egypt they had Pharaohs, which were appointed by their gods. In Sumeria they had. With Chinese leaders were mostly conquers which lead for a while and passed down through their families. Also each one of the civilizations had made their first writing systems but the writing was different with Chinese but somewhat the same with Egypt and Sumeria. In the Old kingdom Egypt and Sumeria the words were mostly symbols or pictures. With Chinese there are plenty of lines in different directions, which mostly are like symbols, which is almost like the new kingdom Egypt. With China outside wars were not a worry due to the fact of the mountains and the sea and the Great Wall of China. But with Egypt and Sumeria there were plenty of rivers to get to each city which were a good source for conquers to try and get the land. Also with Egypt and Sumeria there were rivers, which gave them good soil, and a good resource for water and transportation for trades. In China they didn’t really have a chance to trade with other countries but it was big enough to trade with themselves and to fight themselves for other Lords to get more land then what they already had. All three civilizations had temples to hold their gods, priests or Pharaohs. These were for the afterlife for their leaders to live good in the afterlife. They all put precious things in there with their leaders. This was for them to live well in the afterlife.

A Helicopter Parent

A helicopter parent may have good intentions, but his or her interference could make their child's life much more difficult in the long run. Today, there is an increase in the number of helicopter parents. The term â€Å"helicopter parent† defines the behavior of parents who seem just a tad too involved in their child's day-to-day life. We all understand that parents would do everything to keep their children out of harm's way, but sometimes, this desire can become an unhealthy obsession that can actually hurt their kids. At times I question myself, will the next generation of young people be able to actually think for themselves? Children of helicopter parents can become too dependent of their paternities. It is a very common factor in the Palauan society for parents to help their children with their bills, giving them money, babysitting, and even to the degree of buring their groceries and cleaning their homes. It is a very touchy subject to some as they feel pity for their children and want the best for them but at times it seems to get out hand. Those who constantly protect their children from any disappointment only decreases the child's chance of self-empowerment and growth as they mature. With helicopter parents, time may be more consumed with exaggerated observance and calming themselves down rather than helping their children to be self-reliant and independent. Allowing your children to fail and having them test their limits is the least a parent can do for their kids. In this way, a child can be more resourceful, productive, and become an independent learner, or acquires knowledge through his or her own efforts. Lack of confidence is also an effect of helicopter parenting. Parents who are overly involved and overly hovering around a child is a sign that the parents themselves are very anxious. Children can sense and pick up their parent's anxiety and become anxious themselves. When this happens, a child usually becomes instantly sad, isolated, or depressed. Either way, it brings a child to an unhappy place. Anxiety among your adults has significantly grown in recent years, some have turned depressed or even sick. Though this happens at home when the child lives with his or her parents, it occurs after they leave home as well. When parents guide their children in everything they do, they do not have the chance to show what they are capable of. As they mature, it will only make it difficult for them to make their own decisions as they are used to having someone around telling them what to do. They are also very much terrified of taking risks especially if it is something that is not common to them. Something as simple as, â€Å"You can do this† or â€Å"I'm so proud of you† can encourage a child and help them build their confidence. Believing in someone is simply letting them do what they know instead of being by their side the whole time telling them what to do and what not to do.

The Rise Of Gay Culture - 1004 Words

Miranda Craw Robert King English 2010 December 6, 2015 The Rise of Gay Culture The gay culture, which is also referred to as the LGBTQI culture by some people, is a culture that is seen to be shared by lesbian, gay, bisexual, transgender, questioning, and intersex people and thus the abbreviation LGBTQI. People also hear it being referred to as the queer culture meant to indicate that those who subscribe to this culture are queer. The culture involves works by famous members of the culture, understanding of the social movements, ironic appreciation of something that is stereotypically longed to the members of the culture and the identities that are present in the community (Burns 60). This essay will briefly outline reasons we should support gay rights and discuss the uprising and evolution of the LGBTQI community. LGBT rights are sometimes considered human rights, especially by the Amnesty International. Other people, legal or private person, consider these rights to be civil rights. 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